Want More B2B Energy Efficiency Leads in 2018? Start with an Energy Efficiency Digital Buyer Persona

Energy Efficiency Buyers are changing. They have new priorities and a new buying process. A buyer persona will help you know your buyers and their new needs.  "It's almost like cheating, like getting the test a week before the exam." Buyer Persona Manifesto.

What is a Digital Buyer Persona?

A...
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