Want More B2B Energy Efficiency Leads in 2018? Start with an Energy Efficiency Digital Buyer Persona

Energy Efficiency Buyers are changing. They have new priorities and a new buying process. A buyer persona will help you know your buyers and their new needs.  "It's almost like cheating, like getting the test a week before the exam." Buyer Persona Manifesto.

What is a Digital Buyer Persona?

A...
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Sample - How To Post

INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to...

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